My concept was to raise awareness of the normality of eating meat these days. I did some research with my target audience and came up with the concept to turn humans and animals around to show people how absurd it is to see animals as a product. I started to make a couple illustrations according to my research but I ended up making a animation video to bring them to life.
I also made a animation according to my concept in 'I eat humans 1' to discover if this would make my message more clear. 
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